Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst by Sajad Izadi

Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2025

Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst

by Sajad Izadi

Client: Reza Sweets and Nuts

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst

Testun Llyfr: Kolompeh yw dyluniad pecynnu ar gyfer crwst traddodiadol Kerman sy'n cael eu llenwi â dyddiaid ac wedi'u melysu â syrup grawnwin. Gwneir y blwch o gardbord wedi'i orchuddio â deunyddiau dyfrsail i gadw'r pecynnu'n ecogyfeillgar. Mae darlunio'n gorchuddio'r arwynebau, yn dangos cymeriadau wedi'u hysbrydoli gan hynafiaid Kerman, gyda mwstasys hir a gwisgoedd wedi'u addurno â phatrymau Persiaidd. Mae lliwiau aur a bywiog wedi'u hargraffu yn awgrymu ansawdd, a chyfeiria pob lliw at flas gwahanol. Trefnir y crwst y tu mewn ar bapur cwyr o safon bwyd. Mae'r dyluniad yn cysylltu celf leol â'r farchnad fodern.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Kolompeh Swyddogaeth Sylfaenol: Pecynnu Crwst yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi