Whispers of Ink Pecynnu Persawr by Sha Feng and Jiayi Lu

Whispers of Ink Pecynnu Persawr by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2025

Whispers of Ink Pecynnu Persawr

by Sha Feng and Jiayi Lu

Client: Vitartissimi

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Whispers of Ink Pecynnu Persawr

Mae Whispers of Ink yn ddyluniad pecynnu ar gyfer cyfres bersawr sy'n cynnwys canhwyllau persawrus, ffyn arogldarth teithio a cherrig tryledu plastr. Mae'r cynhyrchion wedi'u gwneud gan ddefnyddio technegau treftadaeth draddodiadol Tsieineaidd. Mae'r pecynnu'n defnyddio motiff llyfr magnolia, gyda changhennau a dail wedi'u cymryd o goed magnolia yng ngerddi Jiangnan. Mae siâp y blodyn wedi'i droi'n dudalen llyfr agored. Mae cynhwysydd y gannwyll wedi'i dynnu â llaw gyda llinellau main a'i orchuddio â gwydredd gwyrdd glaswellt. Defnyddir argraffu lliw sbot a boglynnu gwasg lythrennau.

The Recognition

About the Gwobr Aur A' Design Award

Mae Whispers of Ink Pecynnu Persawr yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Whispers of Ink Pecynnu Persawr fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Whispers of Ink Pecynnu Persawr yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.