Guijiu 20 Pecynnu Gwirodydd gan Liandong Zhang and Xueqian Zhang

Mae Guijiu 20 Pecynnu Gwirodydd gan Liandong Zhang and Xueqian Zhang yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2025

Guijiu 20 Pecynnu Gwirodydd

gan Liandong Zhang and Xueqian Zhang

Cleient: Guizhou Guijiu Group Co., Ltd

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

137,586

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #170686

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Guijiu 20 Pecynnu Gwirodydd

Pecynnu ar gyfer gwirod baijiu Tsieineaidd yw Guijiu 20. Mae'r botel yn cyfuno top crwn â chorff sgwâr, ffurf sy'n gysylltiedig â syniadau traddodiadol am gytgord. Daw'r patrymau cerfwedd o löynnod byw, ffenicsau, adar a physgod o fotiffau traddodiadol grwpiau ethnig yn Guizhou, Tsieina. Mae llinellau cylchoedd blynyddol a llinellau terasau yn cyfeirio at aeddfedu ac at y dirwedd leol. Gwneir y botel o wydr tryloywder uchel gyda chap metelaidd, ac mae triniaeth arwyneb yn rhoi gwead tebyg i serameg i'r gwydr am gost is. Mae'r corff sgwâr hefyd yn gwella'r gafael.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Guijiu 20 Pecynnu Gwirodydd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Guijiu 20 Pecynnu Gwirodydd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Guijiu 20 Pecynnu Gwirodydd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensiynau a Phecynnu: box：140*110*275mm
bottle：115*62*223mm
Tagiau: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Technoleg Cynhyrchu: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Her Dylunio: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Ymchwil: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Ysbrydoliaeth: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Hyd y Prosiect: The project launched in February 2021 and release to market in June 2024
Llif Gweithrediad: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Aelodau'r Tîm: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Cydnabyddiaeth Delweddau: Guizhou Guijiu Group Co., Ltd