Ghaffari Pecynnu Cynnyrch Cemegol by Wallrus Design Studio

Ghaffari Pecynnu Cynnyrch Cemegol by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2025

Ghaffari Pecynnu Cynnyrch Cemegol

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #171092

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Colors

The Design

About Ghaffari Pecynnu Cynnyrch Cemegol

Dyluniad pecynnu yw Ghaffari a ddatblygwyd ar gyfer ystod o gynhyrchion cemegol. Mae'r dyluniad yn dilyn dull minimalaidd lle cafodd elfennau dianghenraid eu tynnu er mwyn amlygu gwybodaeth hanfodol. Mae teipograffeg feiddgar a phalet lliwiau perchnogol yn cefnogi adnabyddiaeth ar y silff. Cynhyrchir y labeli gyda thechnoleg labelu yn y mowld. Addaswyd y system weledol ar gyfer cynhyrchion o ddimensiynau a meintiau gwahanol, fel bod un iaith yn cwmpasu'r portffolio cyfan. Y bwriad oedd uno hunaniaeth ddarniog a chaniatáu twf ar draws marchnadoedd a chyfryngau.

The Recognition

About the Gwobr Arian A' Design Award

Mae Ghaffari Pecynnu Cynnyrch Cemegol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Ghaffari Pecynnu Cynnyrch Cemegol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Ghaffari Pecynnu Cynnyrch Cemegol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.