Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad by Sha Feng and Jiayi Lu

Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2025

Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad

Testun Llyfr: Mae Eternal Moon yn flwch anrheg wedi'i gynllunio ar gyfer cacennau lleuad. Mae'r pecynnu'n cyflwyno thema Canol yr Hydref o safbwynt eang, gan roi'r chwedlau traddodiadol o'r neilltu a chanolbwyntio ar dragwyddoldeb y lleuad a thynged a rennir gan bobl. Mae'r gwaith celf yn dangos y lleuad mewn wyth cefndir: tân, blodau, cerrig, cymylau, y môr, y gwynt, y mynyddoedd a'r goedwig. Defnyddir argraffu lliw smotyn a stampio poeth. Mae'r blwch allanol yn mesur 335 wrth 75 wrth 195 milimetr ac mae'n dal blychau cacennau lleuad llai o 70 wrth 70 wrth 35 milimetr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Eternal Moon Swyddogaeth Sylfaenol: Pecynnu Cacennau Lleuad yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.