House of Smaragd Blwch Adfent by Rilind Hoxha and Haris Murich

House of Smaragd Blwch Adfent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Nwyddau Anrheg Competition Category.

EfyddNwyddau Anrheg· 2025

House of Smaragd Blwch Adfent

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Gwobr Efydd A' Design Award Winner in Nwyddau Anrheg Category

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Colors

The Design

About House of Smaragd Blwch Adfent

Mae Calendr Adfent House of Smaragd yn flwch cyfrif i lawr strwythuredig wedi'i wneud o bapur ecolegol a deunyddiau cynaliadwy, wedi'i ddylunio ar gyfer ailddefnydd. Mae'n cynnwys pedwar darn gemwaith wedi'u pecynnu'n unigol, pob un wedi'i ddiogelu mewn adrannau ar wahân. Mae'r pecynnu'n ailgylchadwy ac yn ailddefnyddiadwy, gan leihau'r effaith amgylcheddol. Mae dyluniad y blwch yn caniatáu mynediad rheoledig i bob adran, gan gynnal yr elfen o syndod tra'n cadw'r eitemau'n ddiogel.

The Recognition

About the Gwobr Efydd A' Design Award

Mae House of Smaragd Blwch Adfent yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i House of Smaragd Blwch Adfent fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae House of Smaragd Blwch Adfent yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov