Jinzhongzi Pecynnu Potel Baijiu by Wen Liu

Jinzhongzi Pecynnu Potel Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2026

Jinzhongzi Pecynnu Potel Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Pecynnu Potel Baijiu

Mae Jinzhongzi yn ddyluniad pecynnu ar gyfer baijiu premiwm a gynhyrchir yn Nhalaith Anhui, Tsieina. Cyflwynir y gwirod mewn potel wydr grisial y mae ei rhan isaf wedi'i lapio â stribedi bambŵ wedi'u gwehyddu a'i gorffen â haen wedi'i chwistrellu â phaent. Mae'r gwehyddiad bambŵ yn cyfeirio at ddull storio traddodiadol y brand, lle mae stribedi bambŵ yn cael eu gwehyddu o amgylch jariau wedi'u trin yn arbennig a ddefnyddir i aeddfedu'r gwirod. Mae'r botel yn mesur 145 wrth 115 wrth 275 milimetr. Mae'r manylyn gwehyddedig yn ychwanegu ansawdd cyffyrddol i'r pecyn ac yn cefnogi hunaniaeth y brand.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Jinzhongzi Pecynnu Potel Baijiu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Jinzhongzi Pecynnu Potel Baijiu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Jinzhongzi Pecynnu Potel Baijiu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan