Xi Feng Jiu Tian Qi Pecynnu Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Pecynnu Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2026

Xi Feng Jiu Tian Qi Pecynnu Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Pecynnu Baijiu

Dyluniad pecynnu ar gyfer baijiu Tsieineaidd o safon uchel yw Xi Feng Jiu Tian Qi. Mae'r botel wedi'i gwneud o grisial lleol, wedi'i electroplatio ag aur a'i gorffen â phatrymau wedi'u hysgythru â laser. Mae'r cap wedi'i wneud o aloi alwminiwm ac wedi'i osod â thoriadau diemwnt grisial. Mae ffurf y cap yn tynnu ar y goron ffenics a wisgid gan briodferched yn Tsieina hynafol. Mae'r blwch anrheg wedi'i wneud o acrylig ac mae ganddo siâp unigryw. Mae'r caead yn codi fel llen ac yn datgelu'r botel yn raddol. Mae'r symudiad yn dwyn i gof godi'r orchudd coch mewn priodasau Tsieineaidd traddodiadol.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Xi Feng Jiu Tian Qi Pecynnu Baijiu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Xi Feng Jiu Tian Qi Pecynnu Baijiu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Xi Feng Jiu Tian Qi Pecynnu Baijiu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan