Aur Pecynnu · 2026
Congtai Huofenzi Pecynnu Baijiu
by Wen Liu
- Gwobr Aur A' Design Award 2026 in Pecynnu
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Pecynnu Baijiu
Mae Congtai Huofenzi yn ddyluniad pecynnu ar gyfer baijiu Tsieineaidd sydd wedi'i anelu at ddefnyddwyr ifanc. Mae'r cysyniad gweledol yn seiliedig ar symudiad dŵr a natur weithredol moleciwlau gwirod, wedi'i fynegi drwy fotiff canolog o'r enw Llygad Bywiogrwydd. Mae'r botel yn cynnwys gwead boglynnog deinamig ac arwyddlun brand wedi'i osod ar blac resin. Mae pantiad siapiedig yng nghanol y botel yn cynnig gafael gyfforddus. Mae'r blwch allanol wedi'i lapio mewn papur â graen pren, tra bo papurau arbenigol haenog yn ffurfio patrwm llifeiriol sy'n dwyn i gof fynyddoedd ac afonydd.
About the Gwobr Aur A' Design Award
Mae Congtai Huofenzi Pecynnu Baijiu yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Congtai Huofenzi Pecynnu Baijiu fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Congtai Huofenzi Pecynnu Baijiu yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
