Chateau Loulan Pecynnu Potel Win by Wen Liu

Chateau Loulan Pecynnu Potel Win by Wen Liu is a highly esteemed winner of the very prestigious 2026 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2026

Chateau Loulan Pecynnu Potel Win

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Chateau Loulan Pecynnu Potel Win

Mae Chateau Loulan yn ddyluniad pecynnu ar gyfer gwin gwyn lled-felys ag alcohol isel a gynhyrchir yn Tsieina. Mae'r label wedi'i wneud o fetel gyda lliwio rhannol a gorffeniad matiog, ac mae'n darlunio'r ffigur chwedlonol a adwaenir fel Harddwch Loulan. Mae gwaith agored a ysbrydolwyd gan dechneg gwyn hedegog caligraffeg Tsieineaidd yn ffurfio ffenestr led-dryloyw sy'n datgelu lliw'r gwin y tu mewn. Mae strociau caligraffig ar waelod y botel yn dwyn i gof dirwedd anialwch y winllan. Mae'r botel yn mesur 76 wrth 76 wrth 300 milimetr.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Chateau Loulan Pecynnu Potel Win yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Chateau Loulan Pecynnu Potel Win fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Chateau Loulan Pecynnu Potel Win am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu