Hellenic Routes Potel Gwin Ailddefnyddiadwy by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.
ArianPecynnu· 2026
Hellenic Routes Potel Gwin Ailddefnyddiadwy
Client: Elgeka
Gwobr Arian A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #176528The Design
About Hellenic Routes Potel Gwin Ailddefnyddiadwy
Mae Hellenic Routes yn botel win ailddefnyddiadwy a ddyluniwyd fel cofrodd ddiwylliannol. Mae gan y botel wydr betryal ffurf fflat, debyg i lyfr, sy'n hwyluso'r gwaith o'i thrin a'i storio. Mae'r labeli wedi'u steilio fel stampiau post ac yn dangos gwisgoedd gwerin rhanbarthol sy'n gysylltiedig ag ardaloedd gwneud gwin Gwlad Groeg. Mae papur o safon uchel gyda gorffeniadau gweadog ac argraffu manwl yn amlygu darluniau'r gwisgoedd ac elfennau'r ffrâm. Mae'r botel yn mesur 96 mm o led, 42 mm o ddyfnder a 175 mm o uchder. Mae'r ffurf yn annog ailddefnydd fel gwrthrych casgladwy neu addurniadol.
The Recognition
About the Gwobr Arian A' Design Award
Mae Hellenic Routes Potel Gwin Ailddefnyddiadwy yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Hellenic Routes Potel Gwin Ailddefnyddiadwy fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Hellenic Routes Potel Gwin Ailddefnyddiadwy yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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