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Pinar Nature Blend Pecynnu Diodydd by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Pecynnu Diodydd by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2026

Pinar Nature Blend Pecynnu Diodydd

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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The Design

About Pinar Nature Blend Pecynnu Diodydd

Dyluniad pecynnu ar gyfer teulu o ddiodydd sy'n seiliedig ar blanhigion yw Pinar Nature Blend. Mae'r dyluniad yn cymhwyso pensaernïaeth weledol syml, fodern a chyfannol i'r categori diodydd llysieuol. Cyfunir arlliwiau naturiol ag elfennau darluniadol a delweddau ffotograffig o'r cynnwys. Mae hierarchaeth glir yn helpu siopwyr i adnabod pob amrywiad yn gyflym. Defnyddir trawsnewidiadau siarp yn lle graddiannau meddal, fel bod argraffu ar arwynebau carton yn parhau'n lân ac yn gyson. Mae'r canlyniad yn lleihau annibendod gweledol ac yn gwahanu teulu'r cynnyrch oddi wrth eitemau sy'n cystadlu ar y silff.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Pinar Nature Blend Pecynnu Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pinar Nature Blend Pecynnu Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pinar Nature Blend Pecynnu Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging
Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags
tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology
Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge
The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research
Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration
Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration
The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow
Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members
Burkan Ciftciguzeli and Ibrahim Gulbas

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