Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu gan Chong Hean Teo

Mae Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu gan Chong Hean Teo yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

EfyddMewnol· 2026

Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu

gan Chong Hean Teo

Cleient: Montigo

Enillydd Gwobr Efydd A' Design Award yn y Categori Mewnol

8,287

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #178898

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu

Testun y Llyfr: Mae Siop Flaenllaw Montigo yn archwilio sut y gall dylunio gofodol ddylanwadu ar hwyliau o fewn amgylchedd manwerthu. Wedi'i lleoli yn Kuala Lumpur, mae'r prosiect yn cyflwyno awyrgylch cyfansawdd sy'n gwrthgyferbynnu â'r lleoliad masnachol o'i amgylch. Mae'r gofod wedi'i drefnu o amgylch arddangosfa gerfluniol sy'n arwain symudiad ac yn darparu cyfeiriadedd gweledol. Mae silffoedd crwm a goleuo rheoledig yn cefnogi cylchrediad llyfn ac yn annog archwilio hamddenol. Mae palet deunydd cynnil yn caniatáu i liwiau'r cynnyrch aros yn weledol glir, gan symud y ffocws o hyrwyddo tuag at brofiad a rhyngweithio.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Montigo Wonderland Prif Swyddogaeth: Mewnol Manwerthu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
Dimensiynau a Phecynnu: The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
Tagiau: experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
Technoleg Cynhyrchu: The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
Her Dylunio: The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
Ymchwil: This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
Ysbrydoliaeth: The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
Hyd y Prosiect: The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
Llif Gweithrediad: Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
Patentau: Trademark (2024) Montigo.
Cydnabyddiaeth Delweddau: Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.