Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd by Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2026

Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd

by Kazuo Fukushima and Aya Tanaka

Client: Meiji China Investment Co.,Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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The Design

About Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd

Testun y Llyfr: Mae'r dyluniad pecynnu diodydd hwn yn ailddehongli latte te du clasurol drwy fynegiant graffig cyfoes. Caiff motiffau addurnol traddodiadol eu haniaethu yn batrwm amlapio di-dor sy'n gwella'r gwelededd o bob ongl tra'n creu llif gweledol rhythmig. Mae label canolog strwythuredig yn sefydlu eglurder a hierarchaeth, gan gydbwyso cyfoeth addurnol â darllenadwyedd. Mae'r dyluniad yn cynnig presenoldeb cain ond hawdd ei gyrraedd, gan sicrhau adnabyddiaeth gref ar y silff a chysondeb gweledol ar draws amrywiaeth o amgylcheddau manwerthu.

The Recognition

About the Gwobr Arian A' Design Award

Mae Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Heritage Wrap Beverage Packaging Prif Swyddogaeth: Pecynnu Diodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions & Packaging: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tags: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Production Technology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Design Challenge: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Research: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiration: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Project Duration: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operation Flow: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Team Members: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Image Credits: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD