Horse Year Pecynnu Ffyn Arogldarth gan Bingran Zhao

Mae Horse Year Pecynnu Ffyn Arogldarth gan Bingran Zhao yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2026

Horse Year Pecynnu Ffyn Arogldarth

gan Bingran Zhao

Cleient: BeiHang University

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

4,701

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #179810

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Horse Year Pecynnu Ffyn Arogldarth

Cyfres pecynnu ar gyfer ffyn arogldarth yw Horse Year. Mae'r dyluniad yn canolbwyntio ar y nod Tsieineaidd mewn sgript sêl am geffyl, wedi'i gyfuno ag iaith linellol talismanau Daoaidd a phatrymau mwg. Mae pum amrywiad yn dilyn cylchred lliw sy'n seiliedig ar y Pum Elfen, sef metel, dŵr, pren, tân a daear. Gellir gosod y pum blwch ochr yn ochr i ffurfio delwedd o geffyl yn carlamu. Tynnir hambwrdd mewnol allan i ddatgelu'r arogldarth a neges fendith. Mae cerdyn papur heb ei orchuddio, inciau soia a hambwrdd mwydion wedi'i fowldio yn cefnogi ailgylchu.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Horse Year Pecynnu Ffyn Arogldarth yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Horse Year Pecynnu Ffyn Arogldarth fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Horse Year Pecynnu Ffyn Arogldarth yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensiynau a Phecynnu: Width 160 mm × Depth 40 mm × Height 70 mm
Tagiau: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Technoleg Cynhyrchu: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Her Dylunio: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Ymchwil: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Ysbrydoliaeth: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Hyd y Prosiect: The project started in May 2025 in Beijing China and finished in November 2025.
Llif Gweithrediad: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patentau: Bingran Zhao
Cydnabyddiaeth Delweddau: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou