Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu gan Alara Selin Murkozoglu

Mae Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu gan Alara Selin Murkozoglu yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2026

Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu

gan Alara Selin Murkozoglu

Cleient: Sushico

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

6,254

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #180080

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu

Testun y Llyfr: Fel y gadwyn bwyty Dwyrain Pell gyntaf a mwyaf eang yn Nhwrci, mae dyluniad pecynnu Sushico yn ailddehongli hanfod y brand trwy bersbectif newydd, gan lunio iaith weledol a ysbrydolwyd gan athroniaeth a symbolau'r Dwyrain Pell. Caiff estheteg Asiaidd ei moderneiddio trwy ddarluniau pwrpasol sy'n seiliedig ar kanji, pob un yn adrodd ei stori ei hun. Mae palet cyfoes, dan arweiniad coch Japaneaidd, a theipograffeg wedi'i dewis yn ofalus, sy'n cyd-fynd ag ysbryd y brand, yn cwblhau system finimal ond pwerus.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Sushico Swyddogaeth Sylfaenol: Dylunio Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensiynau a Phecynnu: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tagiau: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Technoleg Cynhyrchu: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Her Dylunio: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Ymchwil: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ysbrydoliaeth: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Hyd y Prosiect: 2025 Turkey, İstanbul
Patentau: Copyrights belong to Sushico 2025
Cydnabyddiaeth Delweddau: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.