Songfengruo Ancient Tree Pecynnu Te Du by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Pecynnu Te Du by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2026

Songfengruo Ancient Tree Pecynnu Te Du

by Jiayi Lu and Yang Xu

Client: Songfengruo

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Pecynnu Te Du

Blwch anrheg ar gyfer te du o safon uchel yw Songfengruo Ancient Tree. Mae'r blwch allanol yn mesur 240 mm wrth 60 mm wrth 240 mm ac yn dal tri drôr bach, pob un yn 65 mm wrth 40 mm wrth 150 mm. Crëwyd symbol nodwydd pinwydd ar gyfer y brand a'i ailadrodd fel patrwm teiliedig ar y droriau. Mae argraffu cerfwedd di-liw yn ychwanegu dyfnder at y papur gwastad. Mae'r droriau wedi'u trefnu'n daclus yn dwyn i gof y sgrin blygu Tsieineaidd. Mae arlliwiau brown tywyll a phapur â ffibr a gwead te yn mynegi ymrwymiad y brand i natur, iechyd ac ansawdd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Songfengruo Ancient Tree Pecynnu Te Du yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Songfengruo Ancient Tree Pecynnu Te Du fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Songfengruo Ancient Tree Pecynnu Te Du yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.