SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 Gwobr Arian A' Design Award in Mewnol Competition Category.

ArianMewnol· 2017

SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup

by Prism Design

Client: Prism Design

Gwobr Arian A' Design Award Winner in Mewnol Category

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Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup

Mae SugarLady yn fewnol siop popup a grëwyd ar gyfer brand dillad merched yn Shanghai, Tsieina. Defnyddir y grisial siwgr fel y prif thema, gan gysylltu'r tu mewn ag enw'r brand. Adeiladwyd pob cell arddangos o ffrâm ddur wedi'i gorchuddio â dalen neilon ddiwydiannol. Mae paneli LED 600 wrth 600 milimetr yn goleuo'r celloedd o'r tu mewn, fel bod pob uned yn tywynnu'n feddal. Mae'r celloedd yn syml ac yn ysgafn, felly gellir eu cydosod, eu symud a'u had-drefnu mewn sawl trefniant. Mae'r arwynebedd cyfan yn 6 wrth 10 metr ac mae'n cynnwys ystafell wisgo.

The Recognition

About the Gwobr Arian A' Design Award

Mae SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae SugarLady Ladies Brand Pop-up Store Dyluniad Mewnol Siop Popup yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI