Alita Dyluniad Potel a Labeli by Studija Creata

Alita Dyluniad Potel a Labeli by Studija Creata is a highly esteemed winner of the very prestigious 2017 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2017

Alita Dyluniad Potel a Labeli

by Studija Creata

Client: Mv Group

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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Colors

The Design

About Alita Dyluniad Potel a Labeli

Prif nod yr ailddyluniad yw cynyddu ymwybyddiaeth gyffredinol y brand ac amlygu'r nodweddion arbennig megis dulliau cynhyrchu clasurol, deunyddiau crai ac ansawdd. Mae ailfrando cyflawn ALITA yn cynnwys potel newydd, logo wedi'i adnewyddu, monograff, capsiwl a dyluniad label. Mae gan y cynhyrchion bellach fwy o elfennau sy'n benodol i gategori gwin ewynnog a siampên gyda chyflwyniad o gyffyrddiad clasurol ysgafn a rhywfaint o solet, ond gan gadw teimlad cyffredinol eithaf modern ac ysgafn.

The Recognition

About the Gwobr Arian A' Design Award

Mae Alita Dyluniad Potel a Labeli yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Alita Dyluniad Potel a Labeli fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Alita Dyluniad Potel a Labeli yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas