The Soul of Maotai Flavour Wu Pecynnu Potel Wirod by Li Zuo

The Soul of Maotai Flavour Wu Pecynnu Potel Wirod by Li Zuo is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

The Soul of Maotai Flavour Wu Pecynnu Potel Wirod

by Li Zuo

Client: Wendao WD Creativity

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Pecynnu Potel Wirod

Mae Wu yn gynllun pecynnu ar gyfer gwirod blas Maotai o safon uchel. Mae'r botel wedi'i llunio fel diferyn o hylif, gan fynegi'r syniad mai hanfod coeth yw'r gwirod y tu mewn. Mae wyneb y gwydr wedi'i wydro a'r logo wedi'i euro. Mae'r blwch allanol wedi'i wneud o bren naturiol wedi'i gerfio â phatrwm graen dŵr, sy'n adleisio ffurf y botel ac y gellir ei ailgylchu. Defnyddiwyd mowld gwydr wedi'i gerfio o bren wrth ei gynhyrchu. Mae'r set gyflawn yn mesur 260 mm o led, 140 mm o ddyfnder a 300 mm o uchder. Mae'r cynllun yn helpu prynwyr i ddeall cymeriad y gwirod.

The Recognition

About the Gwobr Arian A' Design Award

Mae The Soul of Maotai Flavour Wu Pecynnu Potel Wirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The Soul of Maotai Flavour Wu Pecynnu Potel Wirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Soul of Maotai Flavour Wu Pecynnu Potel Wirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo