Diaoyutai Dyluniad Pecynnu Gwirodydd by Jiabo Lu and Kun Luo

Diaoyutai Dyluniad Pecynnu Gwirodydd by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Diaoyutai Dyluniad Pecynnu Gwirodydd

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Diaoyutai Dyluniad Pecynnu Gwirodydd

Mae Diaoyutai yn ddyluniad pecynnu a grëwyd ar gyfer gwirod Tsieineaidd o'r radd flaenaf. Defnyddir y patrwm draig, a oedd yn cynrychioli'r ddelwedd ymerodrol uchaf yn yr hen Tsieina, fel prif elfen addurniadol. Mae caead y botel yn gyfoethog o fanwl, ac mae ei ffurf sgwâr yn ein hatgoffa o'r sêl jâd a oedd yn symbol o rym ymerodrol. Mae'r botel ei hun yn parhau i fod yn syml iawn. Mae'r cyferbyniad rhwng addurn cyfoethog ac arwynebau plaen yn creu delwedd weledol ddwys gyda chymeriad Tsieineaidd nodedig. Mae'r blwch allanol wedi'i wneud o bapur ailgylchadwy, ac mae'r botel wedi'i gwneud o serameg Tsieineaidd traddodiadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Diaoyutai Dyluniad Pecynnu Gwirodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Diaoyutai Dyluniad Pecynnu Gwirodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Diaoyutai Dyluniad Pecynnu Gwirodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017