Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd gan Wen Liu and Jiayi Sun

Mae Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd gan Wen Liu and Jiayi Sun yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd

gan Wen Liu and Jiayi Sun

Cleient: Shenzhen Oracle Creative Design Co., Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

29,817

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #88703

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd

Testun y Llyfr: Mae Happy Ginger Ale yn ddyluniad pecynnu ar gyfer diod sinsir a werthir mewn caniau alwminiwm. Mae pob can yn mesur 115 milimetr o hyd, 66 milimetr o led a 66 milimetr o uchder. Y prif elfen weledol yw darlun a luniwyd â llaw o bedwar cymeriad o'r enw Ginger Man, Ginger Lady, Ginger Grandma a Ginger Kid. Mae'r pedwar ffigur yn cynrychioli dynion, menywod, pobl hŷn a phlant. Mae pob cymeriad yn dal can ac yn dangos mynegiant bodlon. Nod yr arddull syml a bywiog yw meithrin cysylltiad emosiynol a gwahodd defnyddwyr i flasu blas y sinsir.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Happy Ginger Ale Prif Swyddogaeth: Pecynnu Diodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensiynau a Phecynnu: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tagiau: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Technoleg Cynhyrchu: The design material is made of aluminum can.
Her Dylunio: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Ymchwil: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Ysbrydoliaeth: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Hyd y Prosiect: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Llif Gweithrediad: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Aelodau'r Tîm: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Cydnabyddiaeth Delweddau: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018