Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn gan Pica Packaging Design Lab

Mae Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn gan Pica Packaging Design Lab yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn

gan Pica Packaging Design Lab

Cleient: Beijing Lvsan Chemistry Co.Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

10,060

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #89378

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn

Testun Llyfr: Mae Beautiful Life yn ddyluniad pecynnu ar gyfer peli gwyfyn a werthir yn Tsieina. Mae pecynnu peli gwyfyn yn cael ei reoleiddio'n llym, felly mae'r rhan fwyaf o gynhyrchion yn y farchnad yn edrych yn debyg i'w gilydd. Mae Beautiful Life yn defnyddio logo caligraffig, blodau eirin gwlanog a ffigwr wedi'i lunio o hen baentiad Tsieineaidd traddodiadol. Mae siâp ystlum gan y ffenestr agor, symbol traddodiadol o fendith. Argraffir y tun mewn wyth lliw, ac mae'r bocs papur wedi'i naddu a'i euro. Mae'r tun yn selio'r arogl ac yn gallu cael ei gadw a'i ailddefnyddio. Mae caead mewnol cudd yn gwneud y cynhwysydd yn anodd i blant ei agor.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Beautiful Life Swyddogaeth Sylfaenol: Pecynnu Peli Gwyfyn yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensiynau a Phecynnu: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tagiau: Packaging, China, Culture, Daily chemicals, Household, Mothball
Technoleg Cynhyrchu: 8-color tinplate printing
Carving on paper
Gilding over paper
Her Dylunio: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Ymchwil: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Ysbrydoliaeth: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Hyd y Prosiect: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Llif Gweithrediad: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Aelodau'r Tîm: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Cydnabyddiaeth Delweddau: Shuwei Qi and Rijiang Wang, 2019.