Laote Breweries Pecynnu Cwrw by Zhangyong Hou

Laote Breweries Pecynnu Cwrw by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2020

Laote Breweries Pecynnu Cwrw

by Zhangyong Hou

Client: Zhongshihuanmei Design

Gwobr Haearn A' Design Award Winner in Pecynnu Category

10,903

Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Pecynnu Cwrw

Mae Bragdai Laote yn ddyluniad pecynnu ar gyfer cwrw crefft a werthir mewn caniau alwminiwm 500 ml. Mae'r dyluniad yn canolbwyntio ar fathodyn manwl sy'n cyfeirio at hanes a thraddodiad teulu o fragwyr. Bwriad y bathodyn yw awgrymu bragu llaw gofalus a denu chwilfrydedd am y blas. Gwneir cwrw crefft mewn batreli bach yn hytrach nag drwy gynhyrchu diwydiannol mawr. Yn Tsieina, mae cwrw diwydiannol ar gael yn eang, felly ystyrir bragu ar raddfa fach yn werthfawr. Defnyddir argraffu lliw sbot ar y caniau er mwyn cadw'r bathodyn yn glir ac yn union.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Laote Breweries Pecynnu Cwrw yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Laote Breweries Pecynnu Cwrw fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Laote Breweries Pecynnu Cwrw am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou