Lidu Sorghum Baijiu Pecynnu Gwirodydd gan Wen Liu and Bo Zheng

Mae Lidu Sorghum Baijiu Pecynnu Gwirodydd gan Wen Liu and Bo Zheng yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2020

Lidu Sorghum Baijiu Pecynnu Gwirodydd

gan Wen Liu and Bo Zheng

Cleient: Shenzhen Oracle Creative Design Co., Ltd

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

17,621

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #89771

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Lidu Sorghum Baijiu Pecynnu Gwirodydd

Mae Lidu Sorghum Baijiu yn ddyluniad pecynnu ar gyfer gwirod sorghwm Tsieineaidd. Gwneir y botel o wydr crisial wedi'i chwistrellu mewn gwyrdd, ac mae label y botel a label y gwddf yn defnyddio papur arbennig hynafol. Mae'r cap yn cyfuno metel a phlastig, tra bod y blwch allanol wedi'i wneud o bapur arbennig du gyda phatrymau aur a du. Mae'r pecyn yn mesur 70 mm o hyd, 70 mm o led a 260 mm o daldra. Mae'r ffurf yn seiliedig ar brototeip gwreiddiol y botel ac yn dilyn arddull leiafsymiol gyfoes. Mae deunyddiau symlach yn lleihau gwastraff ac yn addas i chwaeth defnyddwyr iau.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Lidu Sorghum Baijiu Pecynnu Gwirodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Lidu Sorghum Baijiu Pecynnu Gwirodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Lidu Sorghum Baijiu Pecynnu Gwirodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensiynau a Phecynnu: The packaging size is 70mm in length, 70mm in width and 260mm.
Tagiau: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Technoleg Cynhyrchu: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Her Dylunio: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Ymchwil: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Ysbrydoliaeth: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Hyd y Prosiect: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Llif Gweithrediad: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Aelodau'r Tîm: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Cydnabyddiaeth Delweddau: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018