Songhua River Rice Pecyn Reis by 33 and Branding Co., Ltd.

Songhua River Rice Pecyn Reis by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Songhua River Rice Pecyn Reis

by 33 and Branding Co., Ltd.

Client: Sourceage

Gwobr Arian A' Design Award Winner in Pecynnu Category

40,601
Verified Award Winner
Verify Award Status for #89941

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songhua River Rice Pecyn Reis

Mae Songhua River Rice, yn gynnyrch reis pen uchel o dan FFYNHONNELL Food Group. Wrth i’r ŵyl Tsieineaidd draddodiadol - Gŵyl y Gwanwyn agosáu, maent yn dylunio trwy gynnyrch reis wedi’i becynnu’n hyfryd fel anrhegion i gwsmeriaid anrhegion Gŵyl y Gwanwyn, felly mae angen i’r dyluniad cyffredinol adleisio awyrgylch Nadoligaidd Gŵyl y Gwanwyn, gan dynnu sylw at yr elfennau diwylliannol Tsieineaidd traddodiadol. ac ystyr da addawol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Songhua River Rice Pecyn Reis yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Songhua River Rice Pecyn Reis fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Songhua River Rice Pecyn Reis yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions & Packaging: Width 210mm x Depth 40mm x Height 160mm
Tags: Package，China，Rice，Food，Festival，Cultural
Production Technology: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Design Challenge: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Research: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Project Duration: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operation Flow: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Image Credits: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.