Mi Band 3 Pecynnu Band Chwaraeon by Xiaomi

Mi Band 3 Pecynnu Band Chwaraeon by Xiaomi is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Mi Band 3 Pecynnu Band Chwaraeon

by Xiaomi

Client: Xiaomi

Gwobr Arian A' Design Award Winner in Pecynnu Category

25,245

Verified Award Winner

Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 Pecynnu Band Chwaraeon

Mae Mi Band 3 yn ddyluniad pecynnu ar gyfer band chwaraeon. Mae'r pecynnu yn defnyddio ffigwr 3 syml fel y prif bwynt gweledol, wedi'i amgylchynu gan batrwm a ysbrydolwyd gan drac athletau. Mae'r patrwm yn ymestyn dros y blwch cyfan ac yn cyfleu symudiad chwaraeon trwy linellau syml. Mae'r blwch wedi'i dorri â llafn ac wedi'i blygu o bapur, ac mae'n mesur 108 milimetr o uchder, 75 milimetr o hyd a 32 milimetr o led. Mae lliwiau gwahanol yn nodi'r fersiynau gwahanol. Mae'r gyfres yn cadw dyluniad unffurf i aros yn weladwy ar silffoedd manwerthu.

The Recognition

About the Gwobr Arian A' Design Award

Mae Mi Band 3 Pecynnu Band Chwaraeon yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mi Band 3 Pecynnu Band Chwaraeon fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mi Band 3 Pecynnu Band Chwaraeon yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge