Love&wash Prif Swyddogaeth: Pecynnu by Alexander Cherkasov

Love&wash Prif Swyddogaeth: Pecynnu by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Love&wash Prif Swyddogaeth: Pecynnu

by Alexander Cherkasov

Client: Love&wash

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Prif Swyddogaeth: Pecynnu

Mae Love&wash yn ddyluniad pecynnu ar gyfer ystod o gynhyrchion golchi dillad, gan gynnwys powdrau golchi, jel golchi, capsiwlau a chael gwared â staeniau. Mae'r cysyniad yn mynegi gofal trwy drosiad syml o ddillad yn cofleidio ei gilydd. Ar label y powdr ar gyfer ffabrigau lliw, mae crys-T oren a chrys denim yn cofleidio. Mae llythrennau'r logo wedi'u gwasgu at ei gilydd i ailadrodd yr un syniad. Mae lliwiau'r cefndir yn gwahanu'r cynhyrchion, tra bod teipograffeg las yn awgrymu ffresni a phurdeb. Mae'r pecynnu wedi'i wneud o gardbord a phlastig, a chynllunnir defnyddiau bioddiraddadwy.

The Recognition

About the Gwobr Arian A' Design Award

Mae Love&wash Prif Swyddogaeth: Pecynnu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Love&wash Prif Swyddogaeth: Pecynnu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Love&wash Prif Swyddogaeth: Pecynnu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin