Family Joy Pecynnu Gwin by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2020

Family Joy Pecynnu Gwin

by Xu Shihan

Client: Peck Gift

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #93982

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Colors

The Design

About Family Joy Pecynnu Gwin

Llawenydd Teuluol yw blwch rhodd pecynnu gwin a ddyluniwyd ar gyfer Blwyddyn Newydd Tsieineaidd. Mae'r darlun ar y blwch yn dangos teulu wedi ymgynnull o gwmpas bwrdd bwyta crwn, yn codi gwydrau gwin gyda'i gilydd. Mae'r olygfa yn mynegi aduniad teuluol ac awyrgylch fywiog Gŵyl y Gwanwyn. Mae'r blwch rhodd yn mesur 383.5 wrth 115 wrth 374 milimetr ac wedi'i gynhyrchu gan ddefnyddio argraffu papur pit a phroses efyddu. Mae'r dyluniad yn cysylltu diwylliant gwin â'r cyfnod gŵyl, felly mae'r gwin wedi'i becynnu yn addas fel rhodd i deulu a ffrindiau.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Family Joy Pecynnu Gwin yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Family Joy Pecynnu Gwin fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Family Joy Pecynnu Gwin am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019