Psiloreitis Swyddogaeth Pecynnu Diod Feddal by Antonia Skaraki

Psiloreitis Swyddogaeth Pecynnu Diod Feddal by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2021

Psiloreitis Swyddogaeth Pecynnu Diod Feddal

by Antonia Skaraki

Client: Psiloreitis

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Psiloreitis Swyddogaeth Pecynnu Diod Feddal

Mae Psiloreitis yn ddyluniad pecynnu rhifyn cyfyngedig ar gyfer diod feddal Gazoza. Mae'r pecynnu'n nodi saith deg mlynedd o gynhyrchu. Mae pob label yn cyfeirio at ddegawd wahanol, o'r 1950au i'r 2010au, gan ddefnyddio patrymau sy'n gysylltiedig â ffasiwn, cerddoriaeth a thechnoleg pob cyfnod. Trefnwyd y dyluniadau fel patrymluniau modern o liw a siâp. Gwneir y botel o wydr, ac mae'r label yn llawes bapur, a ddewiswyd fel ateb ecogyfeillgar. Mae gan bob potel ei harddull ei hun, felly gellir casglu'r ystod lawn.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Psiloreitis Swyddogaeth Pecynnu Diod Feddal yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Psiloreitis Swyddogaeth Pecynnu Diod Feddal fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Psiloreitis Swyddogaeth Pecynnu Diod Feddal am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019