Logothetis Pecynnu Bwyd by Antonia Skaraki

Logothetis Pecynnu Bwyd by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2021

Logothetis Pecynnu Bwyd

by Antonia Skaraki

Client: Logothetis

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #94668

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Colors

The Design

About Logothetis Pecynnu Bwyd

Mae Mam Natur, yr ysbrydoliaeth dragwyddol, yn arwain at ddyluniad eithriadol ar gyfer dull traddodiadol o weithio. Mae Fferm Logothetis yn Zakynthos, Gwlad Groeg, yn gadael i werthoedd a phwysigrwydd treftadaeth chwedlonol Groeg ddod i'r amlwg mewn ffordd ddeinamig. Mae'r profiad o'r fferm i'r ford yn cwrdd â hud dylunio, adrodd straeon a brandio. Gyda hunaniaeth glasurol a glân, a thro chwareus ar gyfer cynulleidfa heddiw, mae'r pecyn yn rhoi awra gynnes sy'n croesawu pob defnyddiwr i'w gael!

The Recognition

About the Gwobr Aur A' Design Award

Mae Logothetis Pecynnu Bwyd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Logothetis Pecynnu Bwyd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Logothetis Pecynnu Bwyd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensions & Packaging: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tags: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Production Technology: Glass jars, paper boxes and metal tins.
Design Challenge: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Research: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019