Mae Hou Juice Pecynnu Sudd gan Leng Chen yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2020

Hou Juice Pecynnu Sudd

gan Leng Chen

Cleient: Pagoda

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

40,711

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #95369

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Hou Juice Pecynnu Sudd

Mae Hou Juice yn ddyluniad pecynnu ar gyfer brand sudd ffres. Mae'r botel yn mesur 45 milimetr mewn diamedr a 165 milimetr o uchder. Mae'r botel blastig wedi'i gorchuddio â ffilm berlog ac wedi'i gorffen â barugo ac argraffu lliw sbot. Darluniau o fwncïod yw'r brif thema weledol, ac mae stori ar wahân wedi'i darlunio ar gyfer pob blas ffrwyth. Y mwnci yw symbol y rhiant-gwmni ffrwythau ac mae'n arwydd o fywiogrwydd yn niwylliant Tsieina. Nod y dyluniad yw mynegi natur, ffresni ac ansawdd, a meithrin ymddiriedaeth ymhlith prynwyr sy'n ymwybodol o iechyd.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Hou Juice Pecynnu Sudd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Hou Juice Pecynnu Sudd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Hou Juice Pecynnu Sudd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensiynau a Phecynnu: Diameter 45mm x Height 165mm
Tagiau: juice, packaging, branding, drink, beverages，
Technoleg Cynhyrchu: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Her Dylunio: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Ymchwil: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ysbrydoliaeth: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Hyd y Prosiect: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Llif Gweithrediad: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Aelodau'r Tîm: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Cydnabyddiaeth Delweddau: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.