Tongue-Bongue Pecyn Candy by Victoria Ax

Tongue-Bongue Pecyn Candy by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

Tongue-Bongue Pecyn Candy

by Victoria Ax

Client: Vi_ax

Gwobr Efydd A' Design Award Winner in Pecynnu Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Pecyn Candy

Y dymuniad oedd creu pecyn ar gyfer rhyw fath o fwyd. Wrth ddatblygu deunydd pacio, mae'n bwysig iawn bod yn anrhagweladwy. Gan fod llawer o atebion ystrydebol ar y farchnad, dylid ceisio rhywbeth arall, dylid symud i ffwrdd o'r templedi. A rhoddwyd sylw i'r broses fwyta ei hun fel cymryd a rhoi bwyd yn y geg. Roedd hwn yn gefndir i'r syniad. Mae pobl yn defnyddio'r tafod i sugno pob math o losin. Mae lolipops siâp tafod yn creu trosiad swrrealaidd "tafod ar (dafod) dynol".

The Recognition

About the Gwobr Efydd A' Design Award

Mae Tongue-Bongue Pecyn Candy yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tongue-Bongue Pecyn Candy fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tongue-Bongue Pecyn Candy yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.