La Moitie Gofod Aml-Fasnachol by One Fine Day Studio & Partners

La Moitie Gofod Aml-Fasnachol by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Gwobr Aur A' Design Award in Mewnol Competition Category.

AurMewnol· 2020

La Moitie Gofod Aml-Fasnachol

by One Fine Day Studio & Partners

Client: One Fine Day

Gwobr Aur A' Design Award Winner in Mewnol Category

26,330

Verified Award Winner

Verify Award Status for #97772

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Moitie Gofod Aml-Fasnachol

Mae enw'r prosiect La Moitie yn tarddu o'r cyfieithiad Ffrangeg o hanner, ac mae'r dyluniad yn adlewyrchu hyn yn briodol gan y cydbwysedd sydd wedi'i daro rhwng elfennau gwrthwynebol: sgwâr a chylch, golau a thywyll. O ystyried y lle cyfyngedig, ceisiodd y tîm sefydlu cysylltiad a rhaniad rhwng y ddwy ardal fanwerthu ar wahân trwy gymhwyso dau liw gwrthwynebol. Er bod y ffin rhwng y gofodau pinc a du yn glir ond hefyd yn aneglur ar wahanol safbwyntiau. Mae grisiau troellog, hanner pinc a hanner du, wedi'i leoli yng nghanol y siop ac yn darparu.

The Recognition

About the Gwobr Aur A' Design Award

Mae La Moitie Gofod Aml-Fasnachol yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i La Moitie Gofod Aml-Fasnachol fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae La Moitie Gofod Aml-Fasnachol yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging: Size (m2): 326
Tags: Catering, Fashion, experience, pink, black,
Production Technology: Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge: In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research: In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration: La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration: The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow: In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members: Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits: Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .