HuangRan Pecynnu Gwin by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2020

HuangRan Pecynnu Gwin

by Lynn Tsang

Client: Lynn Tsang

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Pecynnu Gwin

Mae HuangRan yn becynnu ar gyfer cyfres o winoedd reis Tsieineaidd. Mae'r cynllun yn cyflwyno pedwar nawddsant mytholeg hynafol Tsieineaidd: y Ddraig Werdd, y Teigr Gwyn, yr Aderyn Fermiliwn a'r Crwban Du. Cyfunir darlunio anthropomorffig ag elfennau o opera Tsieineaidd i roi delwedd ffasiynol newydd i'r ffigyrau, gyda'r bwriad o apelio at ddefnyddwyr ifanc. Mae pob un o'r pedair potel yn cynrychioli un sant, ac argraffir y saint y tu mewn i'r bocs anrheg i feddiannu'r pedwar cyfeiriad. Mae'r bocs yn defnyddio caead uchaf ac isaf, gyda mannau twll-wag sy'n ychwanegu dyfnder.

The Recognition

About the Gwobr Efydd A' Design Award

Mae HuangRan Pecynnu Gwin yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i HuangRan Pecynnu Gwin fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae HuangRan Pecynnu Gwin yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen