Holiday Gift Set Pecynnu Set Anrhegion by Salvita Bingelyte

Holiday Gift Set Pecynnu Set Anrhegion by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Holiday Gift Set Pecynnu Set Anrhegion

by Salvita Bingelyte

Client: Salvita Design

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Pecynnu Set Anrhegion

Set Anrhegion Gŵyl yw dyluniad pecynnu ar gyfer casgliad o anrhegion gŵyl y gellir eu bwyta. Mae'r set yn cynnwys bar siocled 80 g, pecyn te llysieuol 40 g, jar 200 g o fêl naturiol a channwyll ag arogl sinamon 140 g. Mae'r darluniau wedi'u hysbrydoli gan Zemyna, duwies daear Lithwania, a ddangosir yma fel ffigur modern yn gwisgo esgidiau ymarfer a chlustffonau. Mae gwallt gwyn hir y dduwies yn dwyn i gof eira a delweddau gŵyl cyfarwydd. Mae palet lliwiau naturiol tawel yn adlewyrchu'r cynhwysion. Defnyddir argraffu offset, fflecsograffeg ac argraffu digidol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Holiday Gift Set Pecynnu Set Anrhegion yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Holiday Gift Set Pecynnu Set Anrhegion fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Holiday Gift Set Pecynnu Set Anrhegion yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)