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Travel Your Way Cymhwysiad Symudol by Saltanat Tashibayeva

Travel Your Way Cymhwysiad Symudol by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Rhyngwyneb Competition Category.


EfyddRhyngwyneb· 2020

Travel Your Way Cymhwysiad Symudol

by Saltanat Tashibayeva

Client: Saltanat Tashibayeva

Gwobr Efydd A' Design Award Winner in Rhyngwyneb Category

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Verified Award Winner

Verify Award Status for #99783

Colors

The Design

About Travel Your Way Cymhwysiad Symudol

Mae'r dyluniad yn defnyddio llawer o le gwyn, mae'n llenwi holl dudalennau'r cais. Mae gofod gwyn yn helpu defnyddwyr i ynysu'r wybodaeth gywir a chanolbwyntio ar y camau angenrheidiol. Roedd y dyluniad hefyd yn defnyddio cyferbyniad ffont: syml a beiddgar. Cymhlethdod y dyluniad yw ei bod yn angenrheidiol dangos llawer o wybodaeth am docynnau, mewn un man ar y sgrin mae crynhoad o'r holl ddata, ond mae'r dyluniad yn edrych yn ffres a heb ei orlwytho.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Travel Your Way Cymhwysiad Symudol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Travel Your Way Cymhwysiad Symudol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Travel Your Way Cymhwysiad Symudol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
Dimensions & Packaging
It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
Tags
sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
Production Technology
Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
Design Challenge
The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
Research
The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
Inspiration
In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
Project Duration
The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
Operation Flow
Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
Patents
Copyrights belong to Denisa Kostolányiová
Team Members
Saltanat Tashibayeva
Raviv Mordoch
Image Credits
Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen

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