Perception Cafe by Haejun Jung - Feelament

Perception Cafe by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 A' Design Award i Platin in Indretning og Udstillingsdesign Competition Category.

PlatinIndretning· 2020

Perception Cafe

by Haejun Jung - Feelament

Client: Perception

A' Design Award i Platin Winner in Indretning Category

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Verified Award Winner

Verify Award Status for #100227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Perception Cafe

Denne lille varme træfølercafé ligger på hjørnet af vejkryds i et roligt kvarter. Den centraliserede zone med åben forberedelse giver en ren og omfattende oplevelse af baristas præstationer for besøgende overalt, hvor barstol eller bordsæde på en cafe er. Loftobjektet kaldet "Shading tree" starter fra bagsiden af forberedelseszonen, og det dækker kundezonen for at skabe hele atmosfæren i denne cafe. Det giver en usædvanlig rumlig virkning til besøgende og bliver også et medium for folk, der ønsker at gå tabt i tankerne med smag kaffe.

The Recognition

About the A' Design Award i Platin

Perception Cafe er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Perception Cafe udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Perception Cafe er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.