Qwerty Elemental Håndtasker af Patrizia Donà er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Platin i konkurrencekategorien Mode- og Rejsetilbehør Design.
PlatinTilbehør· 2020
Qwerty Elemental Håndtasker
Klient: Donà
Vinder af A' Design Award i Platin i kategorien Tilbehør
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Om Qwerty Elemental Håndtasker
Ligesom skrivemaskinernes designudvikling viser omdannelsen fra en meget kompleks visuel form til den renforede, enkle geometriske form, er Qwerty-elemental legemliggørelsen af styrke, symmetri og enkelhed. Konstruktive ståldele lavet af forskellige håndværkere er karakteristiske visuelle træk ved produktet, hvilket giver posen et arkitektonisk udseende. Den essentielle særegenhed ved posen er to skrivemaskine nøgler, der fremstilles selv og samles af designeren selv.
Anerkendelsen
Om A' Design Award i Platin
Qwerty Elemental Håndtasker er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Qwerty Elemental Håndtasker udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Qwerty Elemental Håndtasker er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Dimensioner & Emballage
- 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm - Tags
- Typewriter bags, Qwerty bag
- Produktionsteknologi
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
- Designudfordring
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Forskning
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano." - Projektvarighed
- 2018-2020, Zagreb-Venezia-Vicenza
- Driftsflow
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Teammedlemmer
- Patrizia Donà
- Billedkreditering
- Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019
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