UltiSante Brand Identity Brand Identitet by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2020
UltiSante Brand Identity Brand Identitet
Client: JBBC Branding Consultancy
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #101047The Design
About UltiSante Brand Identity Brand Identitet
UltiSante er en brandidentitet skabt til et sundhedsprodukt baseret på langvarig klinisk forskning. Identiteten præsenterer videnskabelig innovation sammen med menneskelig omsorg. Grøn kombineres med dyb grå for at antyde innovation og livets lys. Den grønne nuance træder frem indefra den dybe grå kuvert og viser produktets nøglekomponent. Guddetaljer tilføjer en fornemmelse af prestige, og en farvegradient udtrykker den igangværende proces mod bedre sundhed. Identiteten er anvendt på en kuvert, en lampe, en væg og et katalog.
The Recognition
About the A' Design Award i Bronze
UltiSante Brand Identity Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. UltiSante Brand Identity Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. UltiSante Brand Identity Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
- Dimensions & Packaging
- Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm - Tags
- Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
- Production Technology
- At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
- Design Challenge
- Balance among feelings of human care, the nature and innovation
- Inspiration
- "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
- Project Duration
- The project started in May 2019 and finished in Oct 2019 in Taiwan.
- Operation Flow
- The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Director: Jiunguo Yu
Designer: Huiyu Zhuang - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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