Daikure Brand Identity Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Reklame, Marketing og Kommunikationsdesign Competition Category.
BronzeReklame· 2020
Daikure Brand Identity Plakat
Client: JBBC Branding Consultancy
A' Design Award i Bronze Winner in Reklame Category
Verified Award Winner
Verify Award Status for #101065The Design
About Daikure Brand Identity Plakat
Daikure Brand Identity er en plakatserie skabt til en japansk produktionsvirksomhed inden for tung industri. Virksomhedens egne medarbejdere optræder som modeller. Klare og faste blikke udtrykker fokus og håndværksmæssig stolthed. Modellernes kropsholdning udtrykker dristighed inden for faget. Ansigtsudtrykkene antyder mangeårig erfaring og pålidelighed. Kontrasten mellem klart lys og mørkeblå understøtter brandets værdier omkring professionalisme, sans for detaljer og håndværk. Billederne er designet til at formidle stærk og solid energi.
The Recognition
About the A' Design Award i Bronze
Daikure Brand Identity Plakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Daikure Brand Identity Plakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Daikure Brand Identity Plakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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