Ugly Monster Ispindeemballage by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Ugly Monster Ispindeemballage
Client: JBBC Branding Consultancy
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster Ispindeemballage
Ugly Monster er emballage til et ispindeprodukt fremstillet i Taiwan. Designet viser en grøn figur med en ru overflade, inspireret af guava, en frugt der dyrkes i byen Yanchao. Fluorescerende grøn giver figuren et positivt og livligt udtryk. Kroppen og benene har et ubalanceret forhold, og figuren har ingen hænder, hvilket gør formen sjov. Emballagen måler 70 mm i bredden, 195 mm i længden og 20 mm i højden. Formålet er at promovere produktet og skabe opmærksomhed om den lille by og dens landmænd.
The Recognition
About the A' Design Award i Bronze
Ugly Monster Ispindeemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ugly Monster Ispindeemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ugly Monster Ispindeemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
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