Nong Li Ølemballage af China Resources Snow Breweries

Nong Li Ølemballage af China Resources Snow Breweries er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Platin i konkurrencekategorien Emballagedesign.

PlatinEmballage· 2025

Nong Li Ølemballage

af China Resources Snow Breweries

Klient: China Resources Snow Breweries

Vinder af A' Design Award i Platin i kategorien Emballage

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Farver

Designet

Om Nong Li Ølemballage

Nong Li er et ølemballagedesign inspireret af Yangshao-kulturen fra det gamle Kina. Flasken er formet efter Shuang Er Ni Yu, et lerkar med salamanderfiskemønster, der blev brugt som beholder til spiritus i denne tidlige kultur. Sort keramikhåndværk er kombineret med en traditionel glasform, og den mørke farve beskytter øllet mod lys og temperatursvingninger. Geometriske mønstre tilføjer visuel interesse og giver et sikkert greb. Kapslen illustrerer fire trin i et gammelt kinesisk skål-ritual: smage, tilbyde, besvare og gengælde.

Anerkendelsen

Om A' Design Award i Platin

Nong Li Ølemballage er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Nong Li Ølemballage udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Nong Li Ølemballage er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensioner & Emballage: product dimensions, 355 mm x 355 mm x 120 mm
Tags: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Produktionsteknologi: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Designudfordring: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Forskning: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiration: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Projektvarighed: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Driftsflow: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Teammedlemmer: Qiguang Li, Celine Zhou, Yan Yang