Platin Emballage · 2025
Xijiu Matured Liquor Spiritusemballage
by Chengdu Times Fashion Art Design Co., Ltd
- A' Design Award i Platin 2025 in Emballage
- CLIENT: Guizhou Xijiu Co..ltd
- Estimated Number of Design Views: 1,186,524
- Verification code CE9CB359F8 · Verify this award
Colors
About Xijiu Matured Liquor Spiritusemballage
Xijiu Matured Liquor er et emballagedesign til en kinesisk spiritusserie. Flasken bevarer brandets klassiske tromleformede silhuet og refererer til den cirkulære form på et værk, der opbevares i Paladsmuseet – en form, der i traditionel kinesisk kultur forbindes med fuldkommenhed og harmoni. Aldersangivelserne på 15 og 30 år er lasergraveret som flydende bånd. Kapslen har en firesidet lykkebringende form og åbner og lukker ubesværet. Indvendigt viser en original illustration i træsnitsstil landskabet langs Chishui-floden og bryggeingredienserne. Den ydre æske er nem at bære og opbevare.
About the A' Design Award i Platin
Xijiu Matured Liquor Spiritusemballage er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Xijiu Matured Liquor Spiritusemballage udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Xijiu Matured Liquor Spiritusemballage er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Press Kit
- Unique Properties
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- Dimensions & Packaging
- 150mm*50mm*180mm
- Tags
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- Production Technology
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - Design Challenge
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- Research
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- Inspiration
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- Project Duration
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- Operation Flow
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
