Platin Emballage · 2021
Pepsi NFL Limited Edition Emballage til drikkevaredåser
- A' Design Award i Platin 2021 in Emballage
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Emballage til drikkevaredåser
Pepsi NFL Limited Edition er en serie drikkevaredåser skabt til det mexicanske marked. Fire dåser hylder fire amerikanske fodboldhold: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders og New England Patriots. Hver dåse anvender sit holds farvepalet. En dynamisk illustrationsstil viser spillere med overdrevne proportioner for at udtrykke sportens fysiske karakter. Dåserne er fremstillet af aluminium og trykt med højopløseligt offsettryk. Serien var knyttet til en digital kampagne og blev solgt i butikker og online.
About the A' Design Award i Platin
Pepsi NFL Limited Edition Emballage til drikkevaredåser er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Pepsi NFL Limited Edition Emballage til drikkevaredåser udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Pepsi NFL Limited Edition Emballage til drikkevaredåser er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
