The 15th Games of Jiangxi Plakat by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Reklame, Marketing og Kommunikationsdesign Competition Category.
BronzeReklame· 2021
The 15th Games of Jiangxi Plakat
Client: Jiangxi Provincial Games Organizing Committee
A' Design Award i Bronze Winner in Reklame Category
Verified Award Winner
Verify Award Status for #102990The Design
About The 15th Games of Jiangxi Plakat
Book Text: De 15. Jiangxi-lege er en plakatserie skabt til et provinsielt sportsstævne afholdt i Jingdezhen, en by kendt for porcelæn. Plakaterne kombinerer keramisk kultur med sportselementer. Keramikstykker erstatter de oprindelige sportsgenstande i hvert billede og skaber derved en særegen visuel stemning. Serien er produceret ved hjælp af fotografi og billedredigeringssoftware, som forener keramik- og sportsmaterialer i enkelte kompositioner. Hver plakat måler 700 gange 1000 millimeter og vises som udendørsreklame. Designet forbinder traditionelt håndværk med moderne sport og fremmer den lokale bykultur.
The Recognition
About the A' Design Award i Bronze
The 15th Games of Jiangxi Plakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. The 15th Games of Jiangxi Plakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. The 15th Games of Jiangxi Plakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood. - Dimensions & Packaging
- 700 mm x 1000 mm
- Tags
- Poster, Ceramic, Jingdezhen
- Production Technology
- Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
- Design Challenge
- The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
- Research
- This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
- Inspiration
- As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.
Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.
The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. - Project Duration
- The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
- Operation Flow
- These posters are used for outdoor advertisements.
- Team Members
- Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li - Image Credits
- Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
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