DeliPeruano Signature Emballage by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Begrænset Oplag og Specialdesign Competition Category.
SølvBegrænset Oplag· 2021
DeliPeruano Signature Emballage
Client: DeliPeruano
A' Design Award i Sølv Winner in Begrænset Oplag Category
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- Verified Award Winner
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The Design
About DeliPeruano Signature Emballage
DeliPeruano Signature er et Premium Pisco Pairing Kit lavet med udvalgte planteekstrakter. Dens emballagedesign kombinerer en minimalistisk og traditionel stil på samme tid. Renheden og elegancen, sammen med brugen af sølvblæk, betegner produkternes renhed og høje kvalitet, mens de håndlavede teksturer og materialer refererer til traditionen for denne peruvianske spiritus. Generelt giver designet af flasken og de andre elementer i æsken mulighed for at vise og fremhæve produktets egenskaber, hvilket giver en sanseoplevelse, der gør det unikt og ønskværdigt.
The Recognition
About the A' Design Award i Sølv
DeliPeruano Signature Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. DeliPeruano Signature Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. DeliPeruano Signature Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
- Dimensions & Packaging
- The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each. - Tags
- packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
- Production Technology
- For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
- Design Challenge
- The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
- Inspiration
- This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
- Project Duration
- The project was started in January and finished in April 2018, in Lima, Peru.
- Operation Flow
- The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
- Image Credits
- Photographer: Jürgen Korn, 2018.
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