Guld Begrænset Oplag · 2020
Zacapa Reserva Limitada 2019 Romemballagedesign
by Michelle Mak - forceMAJEURE Design
- A' Design Award i Guld 2020 in Begrænset Oplag
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Romemballagedesign
Zacapa Reserva Limitada 2019 er et limited edition-emballagedesign til en lagret rom. Den brune etiket med bogstaver i guldfolie komplementerer væskens rav- og gyldne nuancer. Det karakteristiske petate-bånd, et flettet stråbånd fremstillet i særlige farver til denne udgave af lokale guatemalanske håndværkskvinder, omslutter flasken. Dåsedesignet blander farvenuancer og teksturer inspireret af det guatemalanske landskab. På dåsen præsenteres petate-båndet og det karakteristiske bånd med smagsnoter i gyldne nuancer.
About the A' Design Award i Guld
Zacapa Reserva Limitada 2019 Romemballagedesign er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Zacapa Reserva Limitada 2019 Romemballagedesign forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zacapa Reserva Limitada 2019 Romemballagedesign skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
