BSTN Raffle Sneakers Box by Ralf Kauffmann

BSTN Raffle Sneakers Box by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Reklame, Marketing og Kommunikationsdesign Competition Category.

SølvReklame· 2021

BSTN Raffle Sneakers Box

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award i Sølv Winner in Reklame Category

41,835

Verified Award Winner

Verify Award Status for #112712

Opdag nu Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BSTN Raffle Sneakers Box

Opgaven var at designe og producere en actionfigur til en Nike sko. Da denne sko kombinerer et hvidt slangeskindsdesign med lyse grønne elementer, var det klart, at actionfiguren ville være en forvrænger. Designere skitserede og optimerede figuren på meget kort tid som actionfigur i stil med de kendte actionhelte. Derefter designede de en lille tegneserie med en historie og producerede denne figur i 3D-print med emballage af høj kvalitet.

The Recognition

About the A' Design Award i Sølv

BSTN Raffle Sneakers Box er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. BSTN Raffle Sneakers Box forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. BSTN Raffle Sneakers Box er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging: Hero: 30cm
Box : 40cm
Tags: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology: 3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge: Timetable from idea to delevering: 6 Weeks
Research: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members: Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits: Copyright by Brainartist, Nike and BSTN.