Out Here It's Dew Reklamekampagne by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Reklame, Marketing og Kommunikationsdesign Competition Category.
BronzeReklame· 2021
Out Here It's Dew Reklamekampagne
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Bronze Winner in Reklame Category
- 20,520
- Verified Award Winner
- Verify Award Status for #119164
The Design
About Out Here It's Dew Reklamekampagne
Book Text: Out Here It's Dew er en reklamekampagne skabt for et brand af kulsyreholdig sodavand, målrettet friluftsentusiaster i den midtvestlige del af USA. Kampagnen opfordrer folk til at nyde drikken, mens de går på jagt, fisker, sejler og vandrer. Kampagnen begyndte med et tilbud, der refunderede tyve dollars til 2020-jagt- og fisketilladelser. En fotoproduktion opbyggede et stort billedbibliotek til brug i detailhandlens salgssteder, sociale medier og udendørs reklamer. Én lokation blev udvalgt til at afbilde tidligt forår, sommer og efterår i et enkelt optageforløb.
The Recognition
About the A' Design Award i Bronze
Out Here It's Dew Reklamekampagne er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Out Here It's Dew Reklamekampagne forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Out Here It's Dew Reklamekampagne tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
